How to Build Your Artist Platform on Social Media in 2024

Lyndsey Dee
8 min readJan 5, 2024

As the world increasingly turns to digital means for communication, it’s more important than ever for artists to have a strong online presence. In a recent study, 85% of galleries said they use social media to research artists, and 90% of them said they’ve found new artists through social media platforms. In order to build a successful artist platform on social media, there are a few key things to keep in mind. First, it’s important to be consistent with your posts and to maintain a regular posting schedule. This will help you to build a following of engaged fans who are interested in your work. Secondly, make sure that the content you are sharing is high quality and represents your brand well. This means sharing interesting and visually appealing images, as well as thoughtful and well-written captions. Finally, it’s important to interact with your followers and to build relationships with other artists and influencers in your field. By commenting on and liking other people’s content, you will not only make yourself more visible, but you will also create a sense of community and camaraderie that will make your platform more enjoyable for everyone involved. By following these tips, you can build a strong artist platform on social media

  1. Building an artist platform takes work and time
  2. It’s important to be active and present…

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Lyndsey Dee
Lyndsey Dee

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